Sell to lakhs of businesses in India

Amazon Business (B2B), recently launched on the Amazon.in marketplace, aims to serve the needs of business customers. Sellers can expand their B2B sales on Amazon.in with exclusive ways to target business customers. Amazon verified business customers benefit from business-tailored features such as Business Price, Quantity Discounts, GST Invoices and Business-only Offers.

Amazon verified business customer is a customer who has completed the business account registration process, provided valid business license details, and has been verified by Amazon based on publicly available data.

The Amazon Business (B2B) Seller Program allows sellers to cater to the specific requirements of Business Customers by providing exclusive features optimized for business-to-business transactions.

All Amazon sellers who have registered on/after July, 2018 are B2B sellers by default, unless specified otherwise. Sellers who have registered before July,2018 can join the Amazon Business (B2B) Seller Program to sell to Business customers from their seller central account settings.

The standard Fee Schedule on Amazon.in is applicable to Amazon Business (B2B) Sellers also. However, you get exclusive access to Discounted Referral Fees on select categories for bulk B2B orders.

The overall functionality of Seller Central will remain same. In addition, you will begin to see new business features in Seller Central. For example, features such as Business Price and Quantity Discount will be available on your ‘Manage Inventory’ page.

You may opt out of the Amazon Business (B2B) Seller Program at any point. You can go to My Services page (Settings > Account Info > My Services) in Seller Central to opt out of the program. This only removes the business-to-business-specific features in your Seller Central account, and does not cancel or impact your seller account. Please reach out to the Seller Support for any further queries.

Yes, you can use FBA to fulfill Business-to-Business (B2B) orders as well.

You do not need to keep a different inventory earmarked for business orders. Your existing inventory specified in Seller Central account (whether listed under FBA or not) can be considered for B2B as well. The estimated fees will be displayed at the time of inbound-shipment creation, and the fees will also be available on the payment reports in Seller Central.

You are required to file tax returns at a transaction level on every B2B order and mention the Business Customer’s GSTIN as mentioned in the B2B Reports (Go to Reports > Tax Document Library > Merchant Tax Report > B2B Reports) available in seller central. This is mandatory to enable Business Customers to claim tax credit.

“Business Price” is a discounted price that Amazon Business (B2B) Sellers can offer to their Business Customers. This price will be available/visible only to Business Customers. “Regular Price" or "Standard Price" or "Retail Price" is the retail price for your product for all Amazon customers who are non – Business entities, and who purchase products for their personal use and not for re-sale. Your “Business Price” cannot be higher than your “Regular Price” but can be equal to the “Regular Price”.

Yes. Business Price can exist in addition to the Regular Price.

Yes. As a Business Seller, if you do not provide a Business Price for your products, Business Customers can purchase your products at your Regular Price.

Quantity Discounts are the discounts extended by the Business (B2B) Sellers to encourage Business Customers to buy in bulk quantities.

A Business Buyer icon that appears next to order ID indicates that it is a business order. Go to Manage Orders and look for the Business Buyer label to the right of the Order ID.

Business Invoice generated contains Customer’s Business Name, GST number (if any), and Purchase Order number. Yes, you are required to provide Business Invoice to a Business Customer even if the product is sold for a Retail Price.

While the Business Price and Quantity Discounts that you set will be visible only to business customers, the Regular Price would still be visible to all customers. However, if you wish to make an offer only to business customers, you can do so by providing only a Business Price and no Regular Price.